Although I do not own any of Charlotte Tilbury’s Lip Cheats, I have tried them out in store and this visually looks like a very good dupe and they act the same way!
304 is a soft, blendable warm rose lip colour that is fully opaque upon application. It can be worn alone as a lipstick, as I do most of the time and it performs very well. It is comfortable, non-drying and does not feather. It only fades (after 5+ hrs) through long wear or consistent eating and drinking. Reapplication is also smooth and doesn’t look ugly or cakey.
This line of lip liners has many beautiful colours, so if you see one that catches your eye, I would highly recommend you pick one up!